In 2025, the campaign focused on presenting help and support services in a way that is tailored to the target group for situations where people are affected by violence. The three key contact points featured in the campaign – the police, Rat auf Draht and Wohin? – were presented in explanatory videos, and these videos and materials were made available to the target group via the campaign website and social media posts.
In 2026, the next focus will be on communicating the content developed on the topic of cyber violence through the channels of the public awareness campaign.
Public awareness campaign “‘ichbineswert²
Official Name of Signatory
State of Carinthia (Austria)
Delegation
Europe
Website of the Signatory
Name of the person presenting the Good Practice
Raphael Schreier-Schmid
Position/Job Title of person presenting the Good Practice
Head of Subject Area
Aim of the Good Practice
The public awareness campaign, entitled #ichbinESwert, which aims to combat violence against children and young people.
Target Group of the Good Practice
Family Unit, Parents, Children & Youth
Annual Monitoring Report
2026
Implementation period
2025
Consistency over time
For several years.
Evaluation of the Good Practice
Positive Feedback
Key stakeholders and partnerships
Governments (national, regional, local), Public administration, Social protection system, Service sector (Educational and childcare institutions), Healthcare providers, Religious organizations